Iacisrmma- the possuk you brought does not in any way refute JA’s point. Actually, it might support it.
There are many conditions in order for it to be permissible to give Tochacha. If those conditions are not fulfilled, it is an AVEIRAH. One condition is that (in most cases), it is an aveirah to give tochacha if the person won’t listen. That is precisely the type of situation that JA is talking about.