A store owner makes a sign to hang in his window:
FRESH FISH SOLD HERE
A critic walks into the store and asks the owner if he would like his store critiqued. He says yes.
“Well, first thing’s the sign,” says the critic. “‘Fresh Fish Sold Here’? Well, where else would you sell ’em?”
FRESH FISH SOLD
“‘Fresh Fish Sold’. What else would you be doing, giving ’em away?”
FRESH FISH
“‘Fresh Fish’. Kinda obvious. Would you sell rotting fish?”
FISH
“‘Fish’. People walk by, they see a fish in the window. What do they think you sell, chicken?”