To be good takes effort and to be (bad) might just be easier or maybe fun.
Whatever you do ,you do for yourself. If you make the effort to be good to do what’s right you will in return feel good about yourself and you will have a good name. If you just don’t care and do something wrong your definitely going to pay the price for it. If you are refering lifnim mashiras hadin like you wrote on your post, then thats a different story.