I have the same problem. I also recently started a business and am trying to figure out how to get my name out. I started by speaking to friends. In my case, that made sense since my “product” is something relevant to my friends. Also, it’s the type of thing that it’s hard to get someone interested in if they never heard of me. I have been getting a lot of business from friends but would like to expand eventually.
Right now I am too busy trying to make my product good to have time to figure out how to advertise, but I really do need more business.
In my case, I am trying to slowly build up a name for myself, so that I can get my name out, but it’s not going as fast as I want it to, so I wish I could find a way to do it.