Project Makom is an attempt to keep some of the charedim in the fold (Its more complicated for many)
I think many of the Anti-Kiruv-nicks have been so hurt by some in the frum comminity that they are so angry a them , Its a tough battle. The Main propnent who has written a book, was expelled from new square and is not allowed to see his kids. He harbors much bitterness and even crashed his daughters wedding