Lior the minhag of gifts is spreading faster than I thought. Kupas Ha’ir raising money to “Give Them Strength! This Chanukah, send a toy to a needy child and bring light and joy to their life! Kupat Ha’ir will donate one wrapped toy to a child in need this Chanukah, thanks to your generous donation.”
I know, maybe they aren’t “ehrilche yidden” as you put it