“Particularly disregarding the concept of “nuval bereshus hatorah” and glorifying the idea of “elevating gashmius” which doesn’t work”
since you mention your Rebbe discussing this topic, I am curious what your Rebbe has said/taught about the new trend in kosher supermarkets especially in the non MO enclaves of NYC that have elevated “food” to a whole new level of nuval bereshus hatorah.