BTW, this is not a new project. It’s been around for years. I saw a proposal to investors which cynically predicted that the chareidi opposition would generate free PR which would boost sales in other sectors, and eventually it would become universally accepted.
When I hadn’t seen anything on it for years, I hoped that the rabbonim who endorsed it realized that they were marketing it to the public (rather than for certain institutional use, for which it seems to be useful), they dropped their endorsements.
I’m dismayed to see this come up again, being marketed as a l’chatchilah.