The newspapers don’t have standards.
The papers are trying to please their readership.
One of the countries popular newspapers has a sister paper in a “out of town” community and there they have no problem putting pictures of women – namely because the readers there don’t mind or prefer to see the pictures. Even mosdos from communities that they themselves would never publish pictures of women, when advertising out of town, can use the pictures of women.
Yes, it does show a double standard, or more like a newspaper without any standard besides selling newspapers.