Despite the geopolitical situation in the region, the Ministry of Tourism has succeeded in its marketing efforts: with increased and targeted activities, and a larger budget, demand for tourism to Israel has increased. 284,000 visitors arrived in Israel this last September – a 5% increase as compared to the same time last year (270,000) and a 7% increase compared to September 2008. This is an all-time record.

According to the Israel Central Bureau of Statistics, of the visitors who entered Israel in September, 229,000 were tourists (visitors who come for an extended stay) – an 11% increase as compared to the same time last year and an all-time record for tourism in September. Day visitors in September number 54,000 visits – a 15% decrease as compared to the same time last year, of which 21,400 were entries from cruises – a 2% decrease as compared to September 2010.

Since the beginning of the year through the end of September 2011, 2.4 million visitors entered Israel, similar to last year, which was a record year for tourism to Israel. Of those visitors, 2.1 million were tourists – a 4% increase as compared to the same time last year. Day visitors number 350,000 entries – a 21% decrease as compared to 2010.

Minister of Tourism, Stas Misezhnikov: “Despite regional and international events, we have positioned Israel as a preferred and attractive destination for tourists, bringing tourism numbers to new heights. Over the next few months, the Ministry of Tourism will continue with increased marketing efforts worldwide to improve the Israeli tourism product and Israel’s image abroad.”

The Minister added that in one month, on November 11th, the finalists will be announced in the New Seven Wonders of Nature campaign, in which the Dead Sea is competing against 27 other natural wonders worldwide. “I call upon all of Israel’s residents and friends around the world to vote for the Dead Sea and to encourage families and friends worldwide to join the vote, leading the Dead Sea to the prestigious title. Winning this competition will emphasize the unique tourism product that Israel has to offer, attracting thousands more to tour the country, improving the economy and employment opportunities in the Dead Sea region and in Israel.”

(YWN – Israel Desk, Jerusalem)