popa_bar_abba,
I was demonstrating what it looks like from the outside.
Aside from Lior’s response, which I think we all would agree with, I see another difference between Christian proselytizing efforts and kiruv efforts.
Kiruv is not deceptive. A Jew is invited to a Shabbos meal, or given the opportunity to perform a mitzvah. Discussions about Jewish belief are conducted honestly, without attempting to cloak our beliefs as something they are not.
Christian missionaries, however, dress up their efforts to look Jewish. They wear kippas and say Hebrew words. Elements of their beliefs that directly conflict with Judaism are minimized or cloaked.
If you told me that a shul put up a huge sign saying, “BEST TAILGATING PARTY EVER! COME INSIDE FOR SOME GREAT COLLEGE FOOTBALL!” and a non-frum Jew walks in to see a kehilla davening while wearing football jerseys, pads, and helmets (with perhaps the rav saying, “psukei d’zimra, shacharis, leining, mussaf – best four quarters ever!”) then I might agree with you.