From a person who sells on Amazon and have retail store I can tell you this much. My labor and time on Amazon is much cheaper to fulfill orders and I have several products that I can sell all over the place so i can lower my profit margin a bit. In retail where i have several on people who assist customers who come in to my store i always want to give attention to the walkin customers. But that time from my employees is needed and it costs me money an amazon order is pack and ship in 3 minutes no interaction. I am cheaper on Amazon for that reason. For instance something that retails in more store for 20 dollars i sell it on amazon for 17.50 plus i get shipping depending on the customer. Mind if a customer came in and asked for a discount I would honor it more than likely 20% off depending on the time of year.
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